My vision of leadership(double weighted)

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During the process of completing each blog, I am still thinking about the question: Can I become a leadership? In this blog, I will describe my leadership vision by using theory and examples of real-life to illustrate the view of my effective leadership. Also leadership should be effective. In addition, I will give opinion about in he course of my completion of the MBA program, leadership skills that I hope to develop and how to develop these skills.

I think leadership can be described as a combination of behaviors that will inspire people to follow the leadership to go to the place, not only simply obey. Leadership can be seen everywhere in our lives, it is in government, in corporate, in class, and even in family. Leadership is the core that people can to things well.

Here is a video “WHAT IS YOUR VISION IN LIFE – INSPIRATIONAL”:

Gergen (cited in Daskal, 2016) said “A leader’s role is to raise people’s aspirations for what they can become and to release their energies so they will try to get there.” I total agree with his point and that is what I want to express. I hope to become a participatory leadership. It often referred as democratic leadership style, which attaches importance to team members and peers. As the responsibility for final decision-making, participatory leadership governs it. If I can become this type of leadership, it is valuable to improve employee morale because employees contribute to the decision-making process (Johnson, 2017). It makes them feel that their opinions are important. Additionally, it can make employees proud of their leadership.

I also agree with leadership should be effective. Larson (2017) pointed out that effective leadership should have passion, holder of values, creativity, confidence and humanity combine. During the previous internship, I met a very good leader. He inspired my understanding of effective leadership. We all know that no matter which company, regular meetings are indispensable. When I doing my internship, the first thing I practice in the morning is the regular meeting. Leader is always able to ask each supervisor in the shortest possible time and quickly find the part that needs to be improved. But will also encourage good parts to do. The whole meeting takes only an hour, so that everyone can have the passion and confidence to start work. In the past, I think leader’s work is quite similar as manager, which is a manager stuff. But I change my mind; an effective leader should be passionate, control the overall situation rather than control the details. A good example is about Hess’s CEO John Hess, when Hess introduced the 2020 transformation plan, challenged the entire leadership team to propose a solution that would make the company more flexible, cost-conscious and faster to make decisions. In order to minimize unnecessary fatigue caused by unnecessary labor, he created a team responsible for coordinating the ongoing efforts of the championship team (Ready, 2016).

During teamwork in this term, I have two chances to be a leader. As the feedback I received from my colleagues made me more directly aware of my strengths and areas to develop as a leader. They feel that I am decisive, in every event, can quickly make a decision without hesitation. This strength can reduce a lot of trouble and make everyone quickly find the right direction. Also they think I have empathy and take responsibility. In the week when I was a leader, I often did more work than the group members and took care of their emotions as much as possible. Optimistic attitude of course needs, it can make the whole team has a good atmosphere. As the skills I want to develop as my progress through my MBA, emphasize continuous learning and hold everyone accountable should be most important. In the subsequent work, to be good at taking into account the internal and external factors, more observation, reading more, so as to continue to learn the unknown things to improve myself.

Hope you agree with my opinion, of not, please leaves comment!

 

 

References:

Daskal, L. (2017). 100 Answers to the Question: What Is Leadership?. [online] Inc.com. Available at: http://www.inc.com/lolly-daskal/100-answers-to-the-question-what-is-leadership.html [Accessed 16 Mar. 2017].

 

Johnson, R. (2017). 5 Different Types of Leadership Styles. [online] Smallbusiness.chron.com. Available at: http://smallbusiness.chron.com/5-different-types-leadership-styles-17584.html [Accessed 16 Mar. 2017].

 

McNamara, C. (2017). What Makes for An Effective Leader?. [online] Managementhelp.org. Available at: http://managementhelp.org/leadership/traits/leader.htm [Accessed 16 Mar. 2017].

 

Ready, D. (2016). 4 Things Successful Change Leaders Do Well. [online] Harvard Business Review. Available at: https://hbr.org/2016/01/4-things-successful-change-leaders-do-well [Accessed 16 Mar. 2017].

 

 

 

 

Leadership & change

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Today in this blog, I want to mention about leadership and change, which is a heating topic. In my opinion, different leadership in their situation have chance to change or not, that is not only depends on personality of leader, but also depend on outside environments. I will mention about Lewin’s organization change theory, following give examples about how the manager avoiding resistance during the change process, and the value of resistance can bring in the process of change.

Here is a video give some opinions about leadership and change:

 

Lewin’s organization change theory has three stages. Firstly, unfreezing can create motivation of change. Company should realized their mistake and make a clearly distinction with before. Secondly, changing can bring people clear change’s direction, implement change and let member have new attitude or behaviors. Lastly, refreezing can hold stable change that situation stabilize the organization in a new equilibrium. I think this theory can make the change deeply and efficiency. It can be used into most change companies.

Here is a video explain details of this theory:

 

Change is not a fresh thing, some people are developing new challenges actively and changing, while others prefer comfortable presentations and strongly resist any change. What is change management? It is a question. Many people don’t know leader change organization in which aspect. Creasey (2007) gives the answer: manager can change in four aspect including processes, system, organization structure and job roles (Businessball, 2017). In my opinion, manager achieves the goal of change by changing certain aspects of your business. Moreover, base on the knowledge of staff’s thinking and behavior, leadership have more abilities to manage and face any types of changes. Even during in that process there should have many resistances, however, those resistances can become one of the powers that bring in the process of change.

Nowadays, many company are looking for chance transformation. I have seen a quite good example from Alan Mulally. Alan Mulally is a very successful, who not only led the transformation of Boeing Commercial Aviation, but also a striking turn for Ford Motor Company. I want to share the legendary story of Mulally leading Ford’s transition out of the trough. In 2013, Ford’s global car sales grew 11.7% compare that with 2012, gaining nearly $ 10 billion in profits (Wayland, 2014). Looking back at Mulally in Ford for eight years, the process of this honor is not easy. Mulla uses a series of business adjustments to deal with dilemmas. He sold some of the Ford Group’s high-end car brand, focused on doing a brand of products. Then, Mulally focus on the brand of a series of technological transformation, such as SYNC vehicle system that real sense of the Ford brand to enhance the value (Ready, 2016). Through this example, I would like to express some of my own ideas. In that process, Mulla faces many resistances obviously in both organization and individual aspects. As for organization aspects, Ford don’t have enough financial support in that case, company lack of cohesive and motivation. As individual, employees feel upset, trust crisis happened in organization. Those kinds of stuffs are resistance that leadership should solve. Admitting problem was the first resistances in that case.

Mulally built the biggest features is “do not talk nonsense” in order to know the situation company faces. The most important things are he makes transformation work as a collective challenge and promote long-term positive changes. What is the value of resistance? The resistance in the process of change can help the leaders find more problems in the organization, which can be resolved by changing.

In contrast, there also some example about leadership prefer comfortable presentations and strongly resist any change. Some local Chinese brand such as “ Meters Bonwe” is an example. Meters Bonwe show slow transition, fuzzy brand positioning and do not grasp the pain of consumers. Brand experience the global fast fashion brand’s full invasion, follow the ZARA defeat in the field of vision, brand and brand bottlenecks. Personally, is a leader can not quickly grasp the needs of consumers to find the market and make changes, it will soon be eliminated by the market.

Through the above analysis, in my opinion a good leadership not only can lead the team to obtain profits on the success. But also they should make some change in company. They can following Lewin’s organization change theory and find out some problems in organization. They should continue learning, constantly understand the company’s internal and external and make some changes. They need to listen to the voice of the staff, get the staff feedback, so that they can make changes in some aspects effectively.

References:

 

Businessballs, (2017). Nudge Theory explanation. [online] Businessballs.com. Available at: http://www.businessballs.com/nudge-theory.htm#introduction-nudge-theory [Accessed 10 Mar. 2017].

 

Creasey, T. (2007). Defining change management. [online] Available at: http://www.change-management.com/Prosci-Defining-Change-Management.pdf [Accessed 10 Mar. 2017].

 

Ready, D. (2016). 4 Things Successful Change Leaders Do Well. [online] Harvard Business Review. Available at: https://hbr.org/2016/01/4-things-successful-change-leaders-do-well [Accessed 10 Mar. 2017].

 

Wayland, M. (2014). Ford CEO Alan Mulally earns $23.2 million in 2013; Bill Ford receives nearly $12 million. [online] MLive.com. Available at: http://www.mlive.com/auto/index.ssf/2014/03/ford_ceo_alan_mulally_earns_23.html [Accessed 10 Mar. 2017].

 

 

Most effective leadership & management style & approaches

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In this blog, first of all I want to compare the similarities and differences between leadership and management. After that, I will analyze the different management style and approaches and give some examples.

Many people are not clear about the boundaries between management and leadership. Murray (2010) pointed out that leadership and management must go hand in hand. They are not the same thing but they must be interrelated and complementary. Any effort to separate the two is likely to cause more problems than it solves. I will leave my opinion about differences and similar about leadership and management.

Management is assigned to the employee, and the organizations under the plan efficiently do their jobs. And the leadership is different; it is about people’s vision, which means communication, motivation and inspiration. Kotter (cited in Ratcliffe, 2013) supported that management is a set of processes that keep the organization running, which makes the figures for the quarter affected. This process involves planning, budgeting, staffing, clarifying work, measuring performance and solving problems.

Furthermore, between management and leadership, there also have some similar points. If a company want to run business smoothly and effective, leadership and management are indispensable. They have a common purpose is to operate a good company and take responsibility. There is a natural overlap between the skills they need. Such as communication skills, professional skills and strategy skills.

Management style refers to the management of managers and organizational culture of different performance style. In my opinion, management styles are applicable. There have some different types of management style and approaches.

Here is a video about different types of management style:

http://study.com/academy/lesson/management-styles-definition-theory-types.html

 

  1. Controlling style:

This style often referred to as the authoritative style of management, is used to enforce the rules. Manager has little or no concern for employees, except that they get the usefulness of the goal. The style of management used very effectively by the army, and the army commanded that the soldiers would not answer “no”. Most people are no longer willing to let others have been ordered to give them. Use of this style will generally lead to short-term cooperation.

  1. Coaching style when there is some competence but a lack of commitment

The main goal of the COACHING style is the long-term professional development of the staff, helping and encouraging employees to develop their strengths and improve their performance. This style is through the provision of professional development opportunities to encourage (Benincasa, 2012).

  1. Participating/supporting style

Use of this leadership style manager will be an understanding of leadership. He will listen to the staff’s attention and try to help them deal with their problems as much as possible (Business Plan Hut, 2009).

  1. The leadership style

This style manager is turning into a leader so that they can properly guide these emerging teams. They are aware of the importance of maintaining a balance between production and employee relations. Employees play a positive role in their team, support decision-making, and strive to achieve their goals.

In addition, different management styles exists some management theories.

X and Y theory (McGregor):

X theory shows people don’t like working; they need control and suggestion if they want to achieve the goals. It leads to autocratic and paternalistic management style.

Y theory shows people can satisfaction and work is part of the natural life. Workers can be motivated by respect and recognition to the best of them. This leads to more consulting and participatory management style.

Both styles can be effective, theoretical X management can lead to failure and low levels of performance, whereas, on the contrary, theoretical Y management can produce high levels of motivation and performance (McGregor cited in CMI, 2013).

The CEO of Apple is a good example; Cook’s management style and Steve Jobs are different to seek excellence in Apple. Cook emphasizes the transparency and teamwork within Apple. He tends to have a very calm attitude, which is more approachable than Steve Jobs (Investopedia, 2015).

I think the best management approach according to circumstances and individual characteristics. There are different management style in different situations. The way of management according to the external environment and culture are different subtle differences. It is undeniable that the management consensus has shifted from “command and control” management and leadership to more ways of consultation and participation.

 

References:

 

Benincase, R. (2012). 6 Leadership Styles, And When You Should Use Them | Fast Company. [online] Fast Company. Available at: https://www.fastcompany.com/1838481/6-leadership-styles-and-when-you-should-use-them [Accessed 2 Mar. 2017].

 

Businessplanhut, (2017). Management Styles and Approaches | Business Plan Hut. [online] Businessplanhut.com. Available at: http://www.businessplanhut.com/management-styles-and-approaches [Accessed 2 Mar. 2017].

 

CMI, (2013). Understanding management and leadership styles Checklist 256. [online] Available at: https://www.managers.org.uk/~/media/ET/checklist/CHK-256-Understanding_Management_and_Leadership_Styles.pdf [Accessed 2 Mar. 2017].

 

Investopedia, (2015). Tim Cook Leads Apple Into A Record-Breaking 2015 (AAPL). [online] Investopedia. Available at: http://www.investopedia.com/articles/professionals/081715/how-does-tim-cooks-management-style-differ-steve-jobs.asp [Accessed 2 Mar. 2017].

Murray, A. (2010). What is the Difference Between Management and Leadership? – Management – WSJ.com. [online] Guides.wsj.com. Available at: http://guides.wsj.com/management/developing-a-leadership-style/what-is-the-difference-between-management-and-leadership/ [Accessed 2 Mar. 2017].

 

Ratcliffe, R. (2013). What’s the difference between leadership and management?. [online] the Guardian. Available at: https://www.theguardian.com/careers/difference-between-leadership-management [Accessed 2 Mar. 2017].

The challenge of managing diverse teams

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Diverse teams are becoming more common in today’s society. In this blog, I will discuss advantages and the challenges diverse teams bring to organizations with some examples. In addition I will discuss about the importance about the ability to manage a diverse team.

 

Here is a link of video explain what is diversity:

 

Firstly, is diversity teams can bring more benefits? My answer is yes. In my opinion, a diverse team can inspire more creativity because employees have different educational or cultural backgrounds. Employees will be quicker to deal with problems with their own advantages. Many companies rely on the staff of the diversity, company use of staff’s experience and their ability to achieve the company’s goals (Neeley and Tsedal, 2015).

Here are some advantages of diversity team:

  1. More creativity of science and technology

An example of an apple that says big companies hire employees of different cultural backgrounds to stimulate the creativity of science and technology. Cook (2015) concluded that Apple hired 2,200 black people that the proportion increased dramatically by 50% than that of 2014. About the percentage of Spanish working in Apple, it also showed an upward trend by 66% which including 2,700 employees (Cook, 2015).

  1. Diverse skills and experience: such as language, cultural understanding

Diverse skill and experience enable companies to provide services to customers on a global scale. For example such as UK Eon Company, which is a heat company in UK. I enjoyed a great experience with the diverse team in this company. I am very confused when I receive a list of Eon post to me that is necessary to contact the company to change my personal information and learn about hot heat charges and how to supply it. Because different countries have different measurement methods and too many proper nouns, I feel a bit difficult. Fortunately, the company has a diverse team to help me solve this problem. They can choose different language service to help customers quickly and clearly get the information. Diversified team can provide personalized service for every customer so that customers have a good service experience.

  1. More solution ways

Greenberg (2004) suggested that Organizations employ a diverse workforce of services, procurement and resource allocation problems to provide more solutions. Employees from different backgrounds bring personal talents and experience to suggest flexibility to adapt to the volatility of the market and customer needs. There is an old saying that “everyone gathered firewood more” is probably the truth. Each person’s energy is limited; more people under good leadership can solve problems more quickly and effectively.

Managing a diverse team will also bring a lot of challenges. Managing a diverse team will also bring a lot of challenges. There is a video about the management of the diverse team:

  1. Communication

Communication is the establishment of a bridge between people trust, good communication can guarantee effective work. For the diversity of the team, communication is not only the language; it is cultural understanding and respect. Different cultures not only speak different languages, but also insist on different values and define different behaviors (Boundless, 2017). In my opinion, when a team faced with communication issues, leaders should lead the team to learn to share information and respect the idea of everyone’s culture and idea.

  1. Difficult to motivating a diverse team

Companies usually have a specific reward system, based on norms and values of the company’s origins. When you expand into other cultures, you may encounter efficiency and employee satisfaction decline. Because each person’s evaluation criteria are different, so you feel very motivated factors others may feel lost power. An example as some one think the best rewards is vacation and others think its cash reward. A good manager should find the balance between different ideas.

  1. Avoid getting frustrated and angry

When we in a same work place, we always compare other people’s behavior with our own norms and values. When we can not accept others, it is easy to have conflict. As manage a diverse team, it is necessary to know employee’s weakness and try to protect it. Also, a good manager should avoid showing frustration or hostility towards your employee’s behavior.

  1. Achieve the desired level of efficiency

Majlergaard said that some people attach great importance to make a decision and move on, while others pay attention to the time, a thorough analysis of the situation, advising their team before making a decision. Therefore, collective decision-making may take longer, but it has better quality. In reality, we need to make these two types of decisions, so reconciling these two views will lead to improved organizational efficiency.

In conclusion, leaders should find out the way that can let diversity team play the greatest values. Moreover, leaders could use Belbin’s team roles identified members’ strength and weakness in order to get a more cohesive group.

 

References:

Boundless. (2017). The Challenge of Diversity. [online] Available at: https://www.boundless.com/management/textbooks/boundless-management-textbook/introduction-to-management-1/current-challenges-in-management-21/the-challenge-of-diversity-135-3991/ [Accessed 15 Feb. 2017].

 

Cook, T. (2015). Apple – Inclusion inspires innovation.. [online] Apple. Available at: http://www.apple.com/diversity/ [Accessed 15 Feb. 2017].

 

Eonenergy.com. (2017). Home Energy Supplier – Gas & Electricity Suppliers – E.ON. [online] Available at: https://www.eonenergy.com/ [Accessed 15 Feb. 2017].

 

Greenberg, J. (2004). Diversity in the Workplace: Benefits, Challenges and Solutions. [online] Multiculturaladvantage.com. Available at: http://www.multiculturaladvantage.com/recruit/diversity/diversity-in-the-workplace-benefits-challenges-solutions.asp [Accessed 15 Feb. 2017].

 

Majlergaard, F. (2017). The top 5 challenges managers of cultural diverse teams are facing – Gugin. [online] Gugin. Available at: http://gugin.com/the-top-5-challenges-managers-of-cultural-diverse-teams-are-facing/ [Accessed 15 Feb. 2017].

 

Neeley, Tsedal (2015) Global Teams That Work. harvard business review, Vol. 93 Issue 10(8p. 1 Chart, 2 Maps), pp.p74-81. 8p. Available at:

http://web.b.ebscohost.com/ehost/detail/detail?vid=11&sid=b7795c67-8ad1-488c-99d3-946ae3ce20be%40sessionmgr112&hid=107&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=109338239

[Accessed 15 Feb. 2017].

 

Leadership and ethic

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Today I will explode the concept of ethical leadership. I will look at theories and examples to develop and understanding of this concept. I want to develop different presumption concept, its challenges on leadership.

Monahan (2012) states that for ethical leadership, the leader in the process of leadership activities should follow the basic moral principles; leaders should handle a variety of relationships. How to people develop the moral leadership? We can use 4V model to explain that. The core of the leadership process is the charm of personality. According to Cooper (2014), the four V frameworks from Dr. Bill Grace can analysis internal and external factors combine for common benefits. Through the 4Vs values, vision, voice and virtue, people can identify and integrate their core values, achieve their vision of serving others, express this vision in a convincing and authentic way, while practicing good behavior. Becoming an ethical leader should honest and impartial person to serve others while at the same time sticking to their virtues as well as being able to bring positive impact to their employees. People developed value from value people developed moral, so people have voice how to be a good leader.

 

 

(Sources: Penn state, 2014)

Here are two video talking about the ethical leadership:

 

Here are many branches of moral leadership; it can be divided to two main theories as teleology and deontological (White). These theories are focus on the leadership should be what kind of person. Leaders must strive to establish and strengthen the organization’s values (Mayer et al., 2011). The difference between the teleology and deontological is theological thinks that all human behavior is purposeful and wants to achieve certain results. Both of those two principles have limitation and benefit. In my understanding, the teleology leader makes everything have clear objective and all have motivation to achieve the same goal. Such as in a store, every staff have sales goals from their leader. In order to achieve sales, they must do their utmost. In contrast, the deontological theories treats the moral obligation judgment of human behavior as more basic and higher priority. However, when the behavior of a change in the evaluation of universal, this behavior has become the absolute moral command of the staff. For example, the sentence “you should punctuality”,after the words become common, punctuality becomes a moral constraint, regardless of punctuality will bring what kind of results.

In the financial industry, with China’s banks as an example, different leaders have different management methods. Leaders of state-owned banks tend to be more purposeful leaders; they will require employees to achieve a certain performance indicators. More of them will be different ways to motivate, take care of employees and employees have the power to work. On the contrary, some foreign banks have retained the leadership culture after entering the Chinese market. Leaders give employee a sense of personal space and make employees have a common sense of value to be proud of working in the company. They do not aim to achieve the performance goals for the work of the biggest motivation but hope that employees can play their greatest value. The bad leader begins by not having enough ethical demands on themselves. They will not bring positive impact to employees, so that employees do not have a positive momentum at work.

What kind of leadership can be called good moral leadership? I think that good moral leadership is not just about morality, charisma, or positive influence. More importantly, they need to sacrifice self-fulfillment at the right time. Dan Price, the leader of Gravity Payments. He dropped his seven-figure salary to $ 70,000 for a plan to raise Gravity’s minimum wage to $ 70,000. MBA website (Cited in Inc Magazine, 2015) pointed out that his move doubled Gravity’s revenue and the company’s staggering 91 percent retention rate. Martin Winterkorn, former CEO of Volkswagen, has contributed to the company’s unethical and illegal installation of software. But he claimed to be unaware of the errors that did not have a positive impact on employees and were proud of the company and the leadership (Dishman, 2015).

What is the first reaction to a company? For me, who is leading the company. A company’s culture, wealth and leaders are closely related. If a leader lacks morality, where is the spirit of the company? In today’s society are not a lack of managers, but the lack of a unique charisma leadership.

 

 

References:

Cooper, P. (2014). The Four V’s of Ethical Leadership. [online] Sites.psu.edu. Available at: https://sites.psu.edu/leadership/2014/04/27/the-four-vs-of-ethical-leadership/ [Accessed 3 Feb. 2017].

 

DISHMAN, L. (2015). The 10 Best And Worst Leaders Of 2015. [online] Fast Company. Available at: https://www.fastcompany.com/3054777/lessons-learned/the-10-best-and-worst-leaders-of-2015 [Accessed 3 Feb. 2017].

 

Mayer, D., Kuenzi, M. and Greenbaum, R. (2011). Examining the Link Between Ethical Leadership and Employee Misconduct: The Mediating Role of Ethical Climate. [online] Available at: http://webuser.bus.umich.edu/dmmayer/Published%20Articles/Examining%20the%20Link%20Between%20Ethical.pdf [Accessed 3 Feb. 2017].

 

Monahan, K. (2012). A Review of the Literature Concerning Ethical Leadership in Organizations. Emerging Leadership Journeys. [online] Available at: http://www.regent.edu/acad/global/publications/elj/vol5iss1/ELJ_Vol5No1_Monahan_pp56-66.pdf [Accessed 3 Feb. 2017].

 

MBA, Website. (2017). 10 Most Ethical CEOs of 2016 | OnlineMBA.com. [online] OnlineMBA.com. Available at: http://www.onlinemba.com/blog/blog10-most-ethical-ceos-in-corporate-america/ [Accessed 3 Feb. 2017].

 

White, R. (n.d.). MORAL INQUIRY. [online] Available at: http://faculty.msj.edu/whiter/ethicsbook.pdf [Accessed 3 Feb. 2017].

Analysis how I develop in this term and priorities to next term

In this term, we have three courses. From each courses, I learnt different skills. In APS, I learned kinds of study skills and know how to do a project. As in marketing, I learned how to do a business plan. From search the resources in order to know the situation of company to set objectives and find out strategy to achieve the objectives. It is a hard work, but I overcame the difficult. As in strategy, I finished a report and learned how to analyze a company by using different matrix. Both in those three courses have lots of group work. Even if there are arguments in the group, we should find out the problem and fix it. It is important to work with a group that group members can share ideas, divided work and improve together. I think in a group, everyone should know how to care others feeling, respect to each other and done the own work. I improve a lot in this term not only know how to work with others, but also know how to did project and report. In next term, we will have new courses, which may be quite different compared with what we did. In the next term, I think I need make a plan and do everything on time. Schedule the life and study and make better balance.

Analyse my experience of presenting my own presentation

Presentation is one of the parts for that project. According to presentation, it is easier for people to understand our project from design and result. The presentation skills are quite important in that part. It is necessary to give a clear brief and analyse whole process for that project. In the presentation, we decided into five sections. At first, there is an introduction and background in order to introduce the adventure game centre. Then, as for the literature review, we divided two theories as Porter’s five forces and 4Ps. Next part introduce the methodology that use in this project. After that, result and finding is following section. At last is recommendation and conclusion. I thinks the structure of our presentation is good and clearly. We can let audience follow the step and get know with the game center. Also there has recommendation in the end of presentation, which critical think the strength and weakness of the project.

There also have some regrets in our presentation. For example, we need practice more together that we can find some mistakes from others. We spent too much time prepare our own part and not pay much attention in the whole group. Is we can lessening others more, maybe it can be better.

Analyse my experience of collecting and analysing data

During these two weeks, my group member and I try to find more responders to respond our questionnaire. As we all know that, ore responders can get more correct result. At first, we should ask someone in London and study or work around Liverpool Street. It is better for our result and they know more about that area. Then, it is difficult to hand out the questionnaire in that area because of the high visitors flow rate. So that our group decided finish the questionnaire online.

As for the data analyses, we found that there is market space for that industry. Most of responders think the game is interesting and they want to try the three in one game in the game centre. However, we found a problem in that case. We only got 23 responders, which is not enough for the data analyses. Less people answer the questionnaire cause the result is not complete enough. Maybe someone have different opinion or maybe different gender, age, occupation have different opinion.

In conclusion, next time we need pay more attention on the amount of responders. More responders can make the result more reliable. According to variously answer, I can analyse the data deeply.

 

Analyse the experience of designing a questionnaire

As for the experience of designing questionnaire, I think is easier than literature review. In the literature review part, we should find much information that can support our project. But for questionnaire, it could be regard as we came up ideas from literature review. Also, questionnaire is the method that in order to research the needs of customers and the feasibility for the product market in that industry. For questionnaire, it should not include too much questions. For example if the questionnaire have 20 questions, it is difficult ask others complete that because it will take too much time. Also, in the questionnaire should not have too many open questions. In addition, for all of the question should cover range of respond and some of the question could have multiple choices.

In our group questionnaire, we decided ten questions including two open questions and eight choice questions. We try to make all information that we what to know in questionnaire but it is not easy like what we think before. We need to decide what are the most important things for the project and we need to find out the information we want to get from questionnaire. In our group, I think we cover most of the important parts in our questionnaire. It is not difficult to get a questionnaire but it could say that the questionnaire is a basic for result and finding. So we should get a complete questionnaire, which can support our further research.

 

Analyst the experiences of writing literature review

In this week, we started to write a literature review about the indoor game centre. Literature review is the most important part in a marketing plan because we should search for many journal and find useful information. It is difficult to find a journal, which could use in the literature review. Also, there have lots of words we need to read and carry out the words that we can uses. It is important to understand the authors meaning and transfer their meaning in our own words. The skill of paraphrase is also important. On the one hand, we can not change the meaning from the article. On the other hand, we should not just copy the words from the article.

I feel a little difficult in that part when I was started because it is too hard to find useful information. Also I think it is difficult to explain and conclusion all part in 500 words. At the first, I should now what the key words I need search. After that it will become easier. Then, I learned to read the introduction and conclusion at first in order to distinguish that the article is useful or not. At last, just pick out the information, which can support the opinion in the case.

Literature review is one of the most important parts in a report or project because it is a asocial and basic part to support whole report or project. And I pay much attention to finish this part in this week.